Sweepstakes, Contests, and Loyalty Insights for Modern Marketers
Simple, actionable guidance and intel on promotions, security, CRM growth, fraud prevention, and the strategy behind programs that deliver real results.
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What Years of Fraud Taught Me About Running Safe Promotions
Read more: What Years of Fraud Taught Me About Running Safe PromotionsHear from the co-founder why security in promotions matters.
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Why Promotions Fail: The Legal Checklist Too Many Brands Ignore
Read more: Why Promotions Fail: The Legal Checklist Too Many Brands IgnorePromotions can drive big results, but only if your legal foundation is rock solid. It’s the first place to start, and perhaps the most important to get right.
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How to Design a Sweepstakes that Stays Secure and Still Converts
Read more: How to Design a Sweepstakes that Stays Secure and Still ConvertsSee how smart validation, structured rules, and balanced UX design create sweepstakes that stay secure, maintain compliance, and convert genuine users.